Journey Delivery and Programmes in Market
Germany · Portugal · Spain · Czechia
About Towaka
A Japan DMC built on nearly two decades of inbound tourism knowledge.
Towaka is a Japan-based DMC and Journey Design Company working exclusively with international travel professionals and selected B2B partners.
We combine journey design, product development and Japan-side delivery with the industry perspective, regional relationships and practical knowledge developed through yamatogokoro since 2007.
Who We Are
Designed to connect thinking with delivery.
Towaka brings journey design, product development and Japan-side delivery together in one place.
That allows ideas to be shaped with operational reality in mind — and delivered with the original purpose still intact.
Journey Design
Product Development
Japan-side Delivery
Our work includes individual client-led journeys, partner-developed programmes, Learning Journeys and purpose-led journeys for organisations.
Towaka in Practice
From ideas to real journeys in Japan.
Towaka works with international partners to develop and deliver Japan programmes — from individual client briefs to partner-developed journeys created for overseas markets.
Tailor-made Journey
A Design-Led Honeymoon Journey Through Japan
A private journey shaped around architecture, art, Japanese culture, and the freedom to respond as the travellers' interests became clearer.
View selected workIndustry Perspective
A foundation developed over nearly two decades.
Towaka builds on nearly two decades of inbound tourism knowledge, industry relationships and regional collaboration developed through yamatogokoro.
Since 2007, yamatogokoro has worked across Japan's inbound tourism sector through information, education and consulting.
That experience has created a practical understanding of how tourism, destinations, businesses and local communities work — and of the conditions that shape travel on the ground.
Why Towaka Emerged
Bringing that perspective closer to the journey itself.
Over time, the opportunity became clear: to bring the knowledge, relationships and regional understanding developed through yamatogokoro closer to the journeys themselves. Towaka was created to do that.
Where the two connect
Towaka is where that knowledge becomes a journey.
Knowledge becomes useful when it changes the decisions behind the journey — where to go, who to involve, what context matters, how the journey should move and what is realistic to deliver.
Towaka applies that understanding through journey design, product development and Japan-side delivery.
yamatogokoro
Knowledge · Education · Consulting
Towaka
Journey Design · Product Development · Delivery
Different roles, connected by a shared understanding of Japan's inbound tourism landscape.
The Name Towaka
Towaka brings together an understanding of Japan’s tourism landscape with the careful, practical work of shaping journeys through it.
International Collaboration
Programmes in market and emerging collaboration.
Product Development and Emerging Collaboration
Canada · Sweden · Poland
Leadership & Team
Experience close to the work. Responsibility shared across the team.
Leadership
Keisuke Murayama
Founder & Managing Director
Keisuke Murayama has worked across Japan's inbound tourism sector since 2007, including media, education, consulting, destination development, industry dialogue and travel development.
That cross-sector perspective informs Towaka's approach to journey design, regional context and practical delivery. He remains involved in strategic project review and key design decisions.
How the team works
A coordinated structure around each journey.
Towaka combines senior oversight with a coordinated project structure across journey design, partner communication, supplier coordination and delivery.
Key information is shared across the project rather than held by one individual alone, helping maintain continuity from planning through operation.
Depending on the journey, delivery may also involve licensed guides, transport providers, accommodation partners, regional specialists and cultural practitioners.
Senior Oversight
Strategic review and key design decisions remain close to experienced leadership.
Journey Design & Partner Communication
The brief, priorities and key decisions are coordinated across the project.
Japan-side Coordination & Delivery
Operational information is carried through from planning into delivery.
Specialist Delivery Network
Licensed guides, transport providers, accommodation partners, regional specialists and cultural practitioners may support the journey where relevant.
Trust & Standards
Professional foundations for Japan-side delivery.
Operated by Yamatogokoro Inc.
Towaka is operated by Yamatogokoro Inc., an established company in Japan's inbound tourism sector.
Licensed Travel Agency in Japan
Towaka operates within the licensed travel agency framework of Yamatogokoro Inc.
Tokyo Metropolitan Government Registration No. 2-8965
Travelife Partner
Towaka is recognised as a Travelife Partner, reflecting our commitment to responsible and sustainable tourism practices.
Information Security
Towaka is operated by Yamatogokoro Inc., whose information security management system is certified to ISO/IEC 27001.
About Towaka
What should the journey make possible?
If you are looking for a Japan-side partner who can help shape the journey as well as deliver it, start with the brief, purpose or product idea.