Insights
Perspectives on Japan, tourism and journey design — shaped by practical experience across destinations, inbound travel and Japan-side delivery.
Featured Insights
Industry & Policy View
Overtourism is not simply a question of how many visitors arrive. The more useful question is whether visitor demand, destination capacity and journey design are aligned.
By Keisuke Murayama · 14 August 2026
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Journey Design
A useful brief does not need to contain all the answers. It needs to make the right questions clear.
By Keisuke Murayama · 18 August 2026
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Tourism policy, destination management, visitor readiness and the wider context shaping travel in Japan.
How purpose, context, pace, routing and practical judgement shape better journeys.
Perspectives for professionals and organisations seeking to understand Japan through people, places and context.